(Photo=bibigo) South Korea’s food industry is increasingly adopting entertainment-style marketing to win over overseas consumers, with CJ CheilJedang emerging as a leading example as it expands the global reach of its Bibigo brand. The company said its recent digital campaigns in the U.S. and Japan have surpassed a combined 500 million views, underscoring how Korean food brands are shifting from

(Photo=SK hynix) A sharp rebound in the global semiconductor market is beginning to reshape not just corporate earnings but the economics of factory work in South Korea, where production roles at SK Hynix are drawing renewed attention amid expectations of unusually large bonuses. The memory chip maker, one of the world’s leading suppliers alongside Samsung Electronics, has opened a new

(Photo=Pearl Abyss) A fast-selling new title from Pearl Abyss, best known for its online role-playing game Black Desert, is drawing attention beyond its early commercial success, as its latest release Crimson Desert surpassed 5 million copies sold within a month of launch. The open-world action game reached the milestone roughly 26 days after its March 20 debut, following a rapid

A poster for Labor Day with a man holding a wrench. South Korea is moving to firmly institutionalize Labor Day as a nationwide paid holiday, pairing the shift with stricter enforcement measures that raise the cost of noncompliance for employers. The policy marks the first time the government has effectively extended full Labor Day observance across both public and private

Photo=Hyundaimotorgroup South Korea will cut electricity rates for electric-vehicle charging by half during midday hours on weekends in the spring and fall, part of a broader effort to shift demand to periods of peak solar generation. Under a revised seasonal and time-of-use pricing system announced by the Ministry of Climate, Energy and Environment, EV drivers using public chargers between 11