South Korea’s LG Group, a sprawling conglomerate whose businesses span home appliances, electronic components, information technology services and artificial intelligence research, is moving quickly to deepen ties with Nvidia as the U.S. chip giant seeks to expand AI applications beyond data centers and into the physical world.
Just two weeks after LG Chairman Koo Kwang-mo met Nvidia Chief Executive Jensen Huang in Seoul, a large delegation of LG executives is set to visit Nvidia’s headquarters in Santa Clara, Calif., on Sunday to discuss potential collaboration in physical AI and robotics, according to industry sources.
The delegation will include more than 30 executives and engineers from across the conglomerate, including officials from LG Electronics, South Korea’s leading home appliance maker; LG Innotek, its electronic components affiliate; LG CNS, the group’s IT services arm; and LG AI Research, its artificial intelligence research unit.
The executives are expected to hold technical sessions with Nvidia management aimed at identifying commercialization opportunities and selecting priority projects for joint development. Discussions will focus on physical AI, robotics and AI infrastructure technologies.
The visit follows a June 8 meeting between LG Chairman Koo and Nvidia CEO Jensen Huang in Seoul, where the two leaders agreed to strengthen long-term cooperation across the AI ecosystem, including AI infrastructure, future mobility and the joint development of reference robots.
Industry observers say the swift follow-up reflects the growing strategic importance of physical AI, a field that seeks to bring artificial intelligence into machines capable of interacting with the real world.
The partnership also aligns with LG’s broader push into robotics and intelligent automation. In recent years, the conglomerate has expanded investments in AI-powered factory automation, autonomous technologies, smart spaces and service robots as it seeks new growth engines beyond its traditional consumer electronics business.
That industrial footprint could make LG a valuable partner for Nvidia. While Nvidia provides the computing platforms, software and AI models underpinning next-generation AI systems, LG offers large-scale manufacturing capabilities and a broad portfolio of products and infrastructure capable of deploying those technologies in factories, homes and commercial environments.
Executives are also expected to discuss cooperation under LG’s “One LG” strategy, which integrates capabilities across the group’s affiliates in an effort to accelerate AI commercialization.
As Nvidia looks to extend its dominance beyond AI chips and cloud infrastructure, partnerships with industrial conglomerates such as LG could determine how quickly physical AI becomes a commercial reality in factories, homes and autonomous systems.
