photo=Hyundai Motor Company Hyundai Motor Company is accelerating the expansion of its high-performance N brand ecosystem in the U.S., moving beyond vehicle sales to target the higher-margin aftermarket with a new lineup of motorsports-inspired parts. On April 20 local time, Hyundai’s U.S. unit said it has begun selling new N Performance Parts for the Hyundai Ioniq 5 N and Hyundai

Photo=Theguru Gernot Döllner, chairman of Audi AG, used his first official visit to South Korea to signal a broader strategic shift, positioning the country not just as a sales market but as a proving ground for its global lineup. Speaking at a media event in Seoul on April 20, Mr. Döllner described South Korea as a “global benchmark market,” emphasizing

(Photo=SHABUALLDAY) Jollibee Foods Corporation is deepening its push into global markets by acquiring established South Korean dining brands, signaling a strategy that leans on the international appeal of Korean food concepts. The Philippine restaurant operator has agreed to acquire Shabu All Day, an all-you-can-eat shabu-shabu chain, for about $88 million, taking full ownership of its operator, All Day Fresh Co.

(Photo=KIA) Kia, a South Korean automaker and an affiliate of Hyundai Motor Group, is moving to protect its electric-vehicle branding in Brazil, underscoring how Korean carmakers are tightening control over intellectual property as competition intensifies in the global EV market. The company said its Brazilian unit has formally requested that JMEV and local distributor E-Motors stop using the “EV2” and

(Photo=MotionElements) A deepening dispute over performance pay at Samsung Electronics is escalating toward a strike, while similar demands at Hyundai Motor Company point to a broader shift in how workers across South Korea’s industrial base are seeking to claim a larger share of corporate earnings. At Samsung Electronics, negotiations between management and the union representing employees in its semiconductor-focused Device