Hyundai Motor Company, South Korea’s leading automaker, has completed renovations on more than half of its dealerships in the United States, aiming to enhance customer satisfaction and strengthen its competitive edge in the market. The upgrades reflect a unified brand identity centered on Hyundai’s “Modern Premium” philosophy.
According to Hyundai Motor America (HMA), 457 of its 853 dealerships across the U.S. have now adopted the brand’s Global Dealership Space Identity (GDSI) standards.
Originally introduced in 2015 and updated in 2019, GDSI defines Hyundai’s global retail design and operations model. It emphasizes three core values—Caring, Simple, and Creative—to deliver a consistent and sophisticated in-store experience.
Unlike some automakers shifting toward direct-to-consumer (D2C) models, Hyundai continues to invest in its dealership network as a primary point of customer engagement.
The company views dealerships as increasingly vital amid advancements in technology and the expansion of new powertrains.
Hyundai dealerships also serve as platforms for community engagement. Through its dealer network, Hyundai has led initiatives such as “Hyundai Hope on Wheels” for pediatric cancer awareness and campaigns promoting child car seat safety.
The ongoing renovations are expected to reinforce Hyundai’s footprint in the U.S. market, where the company has reported eight consecutive months of sales growth. In May alone, Hyundai sold 91,244 units in the U.S., marking an 8.1% year-over-year increase.
Looking ahead, Hyundai plans to renovate more than 100 additional dealerships by the end of the year, aligning its upgraded retail spaces with the company’s growing new vehicle and EV lineup to further enhance brand consistency and service quality.
