Korean beauty retailer Olive Young took center stage at Cosmoprof North America 2025 in Las Vegas this week, presenting its lineup of private label (PB) brands to international buyers and industry professionals. The move underscores the company’s ambition to establish itself as a global leader in K-beauty by leveraging South Korea’s advanced skincare technologies and trendsetting products.
The three-day trade show, held July 15–17 at the Mandalay Bay Convention Center, provided Olive Young with a platform to spotlight its flagship PB lines:
BIOHEAL BOH, a derma-cosmetic brand specializing in skin-lifting care
BRINGGREEN, a vegan skincare line developed for sensitive skin
COLORGRAM, a color cosmetics brand targeting Gen Z consumers
BIOHEAL BOH delivers high-performance skincare rooted in dermatological science, featuring Korea’s best-selling lifting cream. The brand offers effective anti-aging solutions for a wide range of skin types.
BRINGGREEN provides vegan-certified, hypoallergenic products formulated with carefully selected plant-based ingredients. Designed for acne-prone and sensitive skin, the line has undergone clinical testing to ensure fast and visible results.
COLORGRAM appeals to Gen Z with bold colors, unique textures, and eye-catching packaging—positioning itself as a go-to brand for self-expression through makeup.
“Participating in Cosmoprof North America is a meaningful opportunity to showcase Korea’s cutting-edge beauty technologies and trend leadership through our private label offerings,” said Shin Eun-young, Vice President of Olive Young’s PB division.
The company plans to accelerate its global expansion by broadening its international distribution channels and developing its private labels into globally recognized brands. Olive Young’s PB products are currently available to global customers through its official international online store (Olive Young Global) and Amazon. The lines continue to gain traction among overseas consumers for their affordable price points, proven performance, and trend-forward designs.
