HD Hyundai Construction Equipment has invited key customers from India, its core growth market, to South Korea for a large-scale VIP tour aimed at deepening partnerships and strengthening its position in major infrastructure deals.
According to the company’s India unit, the program—titled “VIP Tour 2026, Korea”—brought together senior executives from leading construction firms and dealership partners involved in large-scale infrastructure projects across India.
During the visit, participants toured the company’s Global Operations Center in Ulsan, an automated manufacturing facility showcasing advanced production processes. The group also visited HD Hyundai’s shipyard operations, a flagship of its industrial capabilities. At the Global R&D Center in Seongnam, guests were introduced to next-generation construction equipment technologies and research infrastructure.
The itinerary also included cultural programs highlighting South Korea’s landmarks and heritage. Visitors toured Lotte World Tower, took a Han River cruise and visited the Demilitarized Zone. The program included a trip to Bulguksa Temple in Gyeongju, along with seasonal cherry blossom viewing and traditional Korean cuisine experiences.
The VIP tour is part of a broader marketing strategy aimed at strengthening brand credibility by giving decision-makers direct exposure to the company’s manufacturing scale and technological capabilities. In the infrastructure sector, where large equipment orders are often shaped by long-term relationships, such initiatives are seen as a way to gain an edge over competitors.
India has emerged as a key driver of global construction equipment demand, fueled by aggressive government-led infrastructure investment. The country represents a growing share of HD Hyundai Construction Equipment’s global business.
The company has also posted strong gains in India’s excavator market. In January, it captured a 22% share of the mid-sized segment—machines weighing between about 18,000 and 110,000 pounds—regaining the top spot from Japan’s Hitachi.
