A large-scale K-culture festival bringing together global fans and content industry leaders will take place this week in Seoul.
South Korea’s Ministry of Culture, Sports and Tourism, along with the Korean Foundation for International Cultural Exchange (KOFICE), announced that the inaugural “2025 MyK FESTA” will be held from June 19 to 22 at Olympic Park in Seoul’s Songpa District.
This comprehensive cultural event will feature everything from K-pop concerts and industry conferences to hands-on exhibitions and programs supporting Korean companies’ overseas expansion. Organizers expect over 30,000 attendees, including approximately 20,000 international K-culture fans.
The festival kicks off on June 19 with an opening concert at KSPO Dome (formerly Olympic Gymnastics Arena), featuring popular acts such as N.Flying, WayV, Lee Young-ji, aespa, ILLIT, H2H, Newbit, and AHOP.
On June 21, ITZY, Chungha, Heize, Lyn, Lee Mujin, and B.O will take the stage, followed by traditional-meets-modern performances from Akdangwangchil and Yuhui SKA on June 22.
A global content industry conference will be held on June 20 at KSPO Dome, with speakers including Billboard Korea CEO Mike Van, Daniel Jin, Head of Marketing at Visa Asia-Pacific, and Iconix CEO Choi Jong-il. Discussions will center on the future of the content industry and its expansion into adjacent sectors.
From June 19 to 22, the Handball Gymnasium will host a large-scale exhibition and interactive experience zone featuring over 100 Korean companies in sectors like drama, webtoons, food, and lifestyle.
Additionally, a trade meeting will take place on June 19–20 at Hanuel Square, bringing together 160 Korean companies and 170 international buyers for export consultations.
Further information is available on the festival’s official website (“nuri-jip,” www.mykfesta.com) and its social media accounts (“nuri-sotong-mang”), as designated by the Korean government.
