Photo=Hyundai Motor Hyundai Motor is hitting the brakes on its long-term electric vehicle (EV) plans, shortening its investment timeline from 10 years to just five. The move comes as global EV demand slows, competition intensifies, and regulatory uncertainties make the auto market increasingly unpredictable. The South Korean automaker has also scrapped its explicit EV production and sales targets, signaling a

(Photo=LUCIDO-L Youtube) BTS’s Jin is back in the spotlight as Japanese beauty giant Mandom Corporation has named him the new ambassador for its Lucido-L haircare line — a move that underscores the growing global pull of K-pop stars in the consumer market. The campaign will first roll out online on September 17, with TV commercials set to hit Japanese screens

Photo=Lotte Lotte, one of South Korea’s largest department store operators, is betting big on the rising influence of Korean culture in Southeast Asia. The retail group announced plans to establish its regional headquarters in Singapore, underscoring its ambition to capture growing demand for Korean fashion, beauty, and lifestyle products. The new hub will serve as Lotte’s command center for Southeast

Photo=Tap Payments Samsung Pay is accelerating its push into the Middle East and North Africa (MENA), striking a partnership with regional fintech firm Tap Payments to strengthen digital payment options for merchants and consumers. The announcement came during the Money20/20 Middle East conference in Riyadh, where executives from both companies highlighted the agreement as a step toward advancing the region’s

(Photo=SKon) Wooone Technology, a secondary battery assembly equipment company, has provided paid leave to employees and restricted business travel to the U.S. following immigration enforcement at the Hyundai Motor and SK On joint plant construction site. The response follows the September 4th enforcement action where Immigration and Customs Enforcement (ICE) and Homeland Security Investigations detained approximately 300 Korean workers at