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TXT Brings Star Power to Soju Bottles in Japan

TXT Brings Star Power to Soju Bottles in Japan

(Photo=TXT CDO facebook) South Korea’s leading soju maker Hite Jinro is teaming up with K-pop boy band Tomorrow X Together (TXT) to win over Japanese consumers, blending two of Korea’s biggest cultural exports: music and alcohol. The campaign, which kicked off September 17, puts the five-member group front and center on bottles of soju — Korea’s iconic rice liquor —

Sep 22 2025
09:00 AM PDT
Samsung Offers ‘Zero Electricity Bill’ Incentive for Home Appliances in the Netherlands

Samsung Offers ‘Zero Electricity Bill’ Incentive for Home Appliances in the Netherlands

Photo=Samsung Samsung is testing a bold new perk in Europe: free electricity for running its laundry appliances—if consumers use them during specific off-peak hours. The South Korean tech giant announced this week that it has expanded its partnership with Dutch energy supplier Coolblue Energy, allowing customers to operate Samsung washing machines, dryers, and washer-dryer combos without paying for power between

Sep 21 2025
11:00 AM PDT
Korean Instant Noodles See Stock Market Boom After Netflix Film Spotlight

Korean Instant Noodles See Stock Market Boom After Netflix Film Spotlight

(Photo=Sony Pictures) South Korea’s beloved instant noodles are having a Wall Street moment, thanks to a starring role in Netflix’s new animated film “KPop Demon Hunters.” Shares of Nongshim, the country’s largest noodle maker and producer of Shin Ramyun, closed at $347 on Thursday, up 24.6% year-over-year. Nearly 30% of those gains came in the past month alone, following multiple

Sep 20 2025
09:00 AM PDT
Hyundai Pulls Back on EV Ambitions, Shortens Investment Timeline Amid Market Uncertainty

Hyundai Pulls Back on EV Ambitions, Shortens Investment Timeline Amid Market Uncertainty

Photo=Hyundai Motor Hyundai Motor is hitting the brakes on its long-term electric vehicle (EV) plans, shortening its investment timeline from 10 years to just five. The move comes as global EV demand slows, competition intensifies, and regulatory uncertainties make the auto market increasingly unpredictable. The South Korean automaker has also scrapped its explicit EV production and sales targets, signaling a

Sep 19 2025
12:00 PM PDT
BTS’s Jin Tapped as New Face of Japanese Haircare Brand Lucido-L

BTS’s Jin Tapped as New Face of Japanese Haircare Brand Lucido-L

(Photo=LUCIDO-L Youtube) BTS’s Jin is back in the spotlight as Japanese beauty giant Mandom Corporation has named him the new ambassador for its Lucido-L haircare line — a move that underscores the growing global pull of K-pop stars in the consumer market. The campaign will first roll out online on September 17, with TV commercials set to hit Japanese screens

Sep 19 2025
09:00 AM PDT