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Can Nongshim Turn “K-Water” Into Its Next Global Export?

Can Nongshim Turn “K-Water” Into Its Next Global Export?

(Photo=Nongshim) South Korea’s food exporters have shown that cultural familiarity can travel well. Instant noodles did it first. Skincare followed. Now, bottled water is testing whether the same playbook can work in a category where branding is subtle and differentiation is notoriously hard. Nongshim, the country’s largest packaged-food maker by global recognition, is positioning its bottled water brand Baeksansu as

Feb 4 2026
10:46 PM PST
Michelin-Starred Chef Shares Surprise Encounter With BTS Members

Michelin-Starred Chef Shares Surprise Encounter With BTS Members

Photo=SNS A Michelin-starred chef in South Korea has drawn attention after sharing a surprise encounter with members of global pop phenomenon BTS, offering fans a rare glimpse of the group in a relaxed, offstage setting. Hudukjuk, a prominent figure in South Korea’s Chinese cuisine scene, posted a group photo on social media showing himself alongside BTS members V, Jin, Jungkook

Feb 4 2026
12:00 PM PST
South Korea’s SK On Turns to Defense Batteries in Bid to Diversify Beyond Electric Vehicles

South Korea’s SK On Turns to Defense Batteries in Bid to Diversify Beyond Electric Vehicles

Photo=SK On SK On, a South Korean battery maker best known for supplying electric-vehicle batteries to global automakers, is moving into the defense sector as it seeks new growth engines beyond a slowing EV market—marking a rare push by a Korean company to compete in military-grade energy systems. The company, an affiliate of SK Group, is in talks with U.S.

Feb 4 2026
11:00 AM PST
A Political Shock Accelerates Private-Label Economics in South Korea

A Political Shock Accelerates Private-Label Economics in South Korea

(Photo=Coupang) The price of sanitary pads is rarely a catalyst for market disruption. In South Korea, it became one almost overnight. What changed was not consumer demand or raw-material costs, but a political signal. When President Lee Jae-myung publicly questioned why sanitary pads cost as much as 40% more domestically than in overseas markets, he pointed not to factories but

Feb 4 2026
08:00 AM PST
South Korea’s Shin Ramyun Finds a Wider Audience in Europe

South Korea’s Shin Ramyun Finds a Wider Audience in Europe

(Photo=Nongshim) Nongshim’s flagship instant noodle brand Shin Ramyun is gaining traction in France beyond its traditional base of Asian expatriate consumers, signaling a broader acceptance of Korean food products among European shoppers. In France, Shin Ramyun has emerged as one of the most widely recognized Korean instant noodles, increasingly consumed not as a niche ethnic product but as an everyday

Feb 3 2026
08:43 PM PST