(Photo=Hyundai Motor) Hyundai Motor, South Korea’s largest automaker, is moving the Elantra compact sedan further upmarket with a larger body, a more powerful gasoline engine and a likely higher price. The company unveiled the fully redesigned eighth-generation Elantra, sold in South Korea as the Avante, at the 2026 Busan Mobility Show on June 26. The model marks the first full

(Photo=Korea Football Association) South Korea’s advertising industry entered the 2026 FIFA World Cup expecting a prolonged marketing boom, encouraged by a national team widely viewed as one of the country’s strongest ever and a Group A draw many considered favorable. Instead, South Korea failed to advance to the tournament’s 32-team knockout stage, abruptly ending hopes for weeks of additional World

(Photo=Homepuls) Homeplus, once one of South Korea’s dominant supermarket chains, is preparing to shrink to nearly half its former size as a court deadline for emergency funding threatens to decide whether the retailer survives or heads toward liquidation. The company, controlled by MBK Partners, South Korea’s largest private equity firm, has submitted a revised rehabilitation plan to the Seoul Bankruptcy

Photo=SK hynix Samsung Electronics and SK Group are planning a sweeping investment program of as much as $650 billion to build a new semiconductor cluster in Gwangju, South Korea, as global competition for artificial intelligence infrastructure accelerates and demand for AI memory chips surges. The plan, discussed on June 26, reflects a broader effort by South Korea’s largest conglomerates to

Photo=KFA South Korean soccer entered another period of uncertainty on Sunday after head coach Hong Myung-bo resigned in the wake of the national team's disappointing exit from the 2026 FIFA World Cup, leaving the Korea Football Association (KFA) facing mounting pressure to appoint a successor capable of restoring public confidence. Hong accepted full responsibility after South Korea failed to progress