Photo=Motionelements For years, South Korea's budget coffee chains have operated under an unwritten rule that few dared to break: the cheapest iced Americano should remain cheap. Much like the French baguette—a product whose price carries cultural and political significance beyond its production cost—the low-priced Americano has become a benchmark for affordability in South Korea. It is less a beverage than

Photo=Motionelements South Korea’s manufacturing confidence climbed to its highest level in more than four years in July, as strong demand from the semiconductor, shipbuilding and defense industries lifted factory activity, the Bank of Korea said on July 30, 2026. The central bank said its Composite Business Sentiment Index (CBSI) for all industries rose 0.8 point from a month earlier to

(Photo=Korea Football Association) South Korea’s football crisis has moved beyond the field and into the halls of parliament, with lawmakers preparing to question officials over the leadership and management of the Korea Football Association (KFA) following growing public anger over the national team’s disappointing performance and the federation’s controversial decisions. The parliamentary hearing, scheduled by the National Assembly’s Culture, Sports

(Photo=Krafton) Krafton, the South Korean video game company behind PUBG: BATTLEGROUNDS, is showing investors that its biggest global hit may not be its last. The company reported record results for the first half of 2026, with revenue reaching $1.8 billion and operating profit hitting $670 million. But the bigger story for the global gaming industry is Krafton’s attempt to transform

(Photo=Hyundai Motor) Hyundai Motor, one of South Korea’s largest automakers and a global vehicle manufacturer with a growing presence in markets such as the United States, is taking a different approach to the decline of compact sedans. Instead of abandoning smaller cars as consumers shift toward SUVs and electric vehicles, the company is attempting to make them more competitive by